if it cannot be touched it cannot be held if it cannot be held it is not capable of being handled if it cannot be handled it is not tangible perceptible ponderable nor sensible if it is not material it is not visible it must be solid it must be concrete to be noticable otherwise it is not substantial real actual nor physical believing something without proof or substantial evidence is credulous belief the stage is set for audience's who are ripe for the picking born yesterday green as grass easily taken in by the performance